Developments

Logo and Name Development

In the interest of moving forward with the core parts of the business needed to start the pilot program, I had settled on our current name and logo without much testing. I have been lucky enough to meet a group of student designers who are excited about helping with Yumbox. They are putting together a set of logos and names, and we will meet this weekend to discuss and test them.

IJ Clinic

Yumbox has been accepted as a client of the Institute for Justice Clinic on Entrepreneurship! The IJ Clinic provides pro-bono legal support for entrepreneurs. This is especially heartening since I was just talking to Sue from Edulender yesterday about ways to take care of legal issues. Part of the challenge of Yumbox is that it is a new concept, hence it is difficult to learn from the legal path taken by other businesses.

Packaging

I am shooting to do my first test of the product in it's packaging on February 2nd, so I am trying to get samples form manufacturers to test out before then. One manufacturer has been particularly responsive, and I am looking into two box types that might work. Pictures of them are below. I plan to get the boxes in white, and have 3 by 4 inch color Yumbox Logo's printed from Staples or Office Depot and placed onto the box.