the story of yumbox: a start-up trying to revolutionize the way we cook & eat!

Yumbox has two grand objectives:
1. Make the world tastier
2. Let the world fall in love with cooking

Monday, February 15, 2010

Changing Lanes

Happy Chinese New Year everyone! Here are the recent highlights
  • I had my first meeting with the IJ Clinic for Entrepreneurship. We did a really good job of pinning down the main areas we'll be focusing on: The legal relationship between me and Ben, and Licenses.
  • We are looking into trying to sell through grocery stores
  • We have shifted away from the idea of everything in a huge cumbersome cardboard box, and are instead working in a new direction. It will be easier for me to just upload the visual mock-ups of the new packaging idea rather than explain it.
  • Brandcraft, a student graphic design team, is helping us test and flesh out 3 other possible names: Ingredients, Create, and In.

1 comment:

  1. Another possible name to consider “MashFresh” with two colors and no space.

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